Understanding MOCA Console Analytics - Activity
The Analytics section in the MOCA Console has a variety of performance measures that allow you to capture insights of your user base.
App Analytics Reports - Activity:
This section displays:
- A chart that can be configured to be Area, Line or Column. This shows, by hour/day/month a breakdown of the metric you select. Metrics would be active users, new users, returning users, logged-in users and sessions.
- Total Active Users - Total active users during the defined period.
- Total New Users - Total active users during the defined period.
- Total Returning Users - Total active users during the defined period.
- Total Logged Users - Total active users during the defined period.
- Total Sessions - Total active users during the defined period.
- Sessions/user - Total active users during the defined period.
- A table that breaks down the selected dates into days and shows you percentages of active users, new users, returning users and sessions.
The chart displays the following metrics for the date range and breakdown:
- Active users - Active users detected during the selected date range. An active user can appear various times during the range selected.
- New users - Users that did not exist before the selected date range and appeared during the range. They are counted individually.
- Returning users - Users that are not new and are active during the date range. Can be understood as Active users minus New Users.
- Logged-in users - Users that are logged-in during the date range. One user can be counted various times.
- Sessions - Number of times the App has been opened during the selected date range.
There are situations in which the data from the chart and the data from the boxes that contain the total active/new/returning/logged users will not match. Here's an explanation of why:
The Total Active/New/Returning/Logged users are counted individually. Once they are broken down into hour/day/month divisions, only New Users will remain the same (as they are also counted individually).
Understanding MOCA Console Analytics: Proximity
The Proximity section within the MOCA Console App Analytics displays the following information per selected date range: Visitors: Devices detected for five minutes or more within Beacon range are considered visitors. This can be 5 minutes in a ...
MOCA Console's Tag Analytics provides you with an inclusion diagram that represents the taxonomy you have defined in your tags: here we have a campaign dividing users between physical and online purchases. This is made possible using the Tag feature ...
The MOCA Console Analytics section contains a powerful tool designed to give you heatmap, geofence and beacon data insights. This tool, displayed as a Map with a variety of layers and typical map visualization options empowers each marketer to better ...
Analytics reports allow you to get a variety of insights from your app per range of time. Data is presented in the form of graphs, heat maps, tabular data, pie charts, etc... The UI is divided into: Activity - Shows user metrics per time period. ...
How do I add my logo to the MOCA console?
There is a space reserved for your logo on the upper left corner of the MOCA console. To add one please follow these steps: 1. Click on the top right button and select Account & Profile: 2. Click on Organization Profile: 3. Click on upload new logo: ...