Tag Analytics

MOCA Console's Tag Analytics provides you with an inclusion diagram that represents the taxonomy you have defined in your tags: here we have a campaign dividing users between physical and online purchases. This is made possible using the Tag feature of the MOCA SDK, which allows you to tag any user on whichever behaviour you'd like to track.

The screen is divided between the inclusion diagram, the grouping method (by day, by device language, by tag name...), a date picker and an export function that will let you download a CSV file of the tag data.

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• Export Tag data

  The Tag data can be downloaded in a simple manner using the Export function in Analytics Reports > Tags. To do so follow these steps: Log into your MOCA Console Account.  Navigate to your App. Go to Analytics. Now click on Tags. On the upper right ...

• Analytics Reports

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• Screen Analytics

  The Screens portion of the Analytics Reports view displays the amount of users that have viewed a specific screen in your app. You can visualize the percentage of users per screen, see the amount of users, their average time spent, the amount of ...

• Locations Analytics

  The MOCA Console Analytics section contains a powerful tool designed to give you heatmap, geofence and beacon data insights. This tool, displayed as a Map with a variety of layers and typical map visualization options empowers each marketer to better ...

• Understanding MOCA Console Analytics: Proximity

  The Proximity section within the MOCA Console App Analytics displays the following information per selected date range:     Visitors: Devices detected for five minutes or more within Beacon range are considered visitors. This can be 5 minutes in a ...