General description of segmentation fields in the MOCA Console. All items with an asterisk (*) are part of the Standard Events API.
| Display Name in Console | Description |
| AB Group | A/B Test. SDK randomizes a number between 1 and 60 on SDK start. Use for AB testing. |
| Last proximity experience time | Timestamp of the last experience delivered. |
| App Version | Version of the App that includes the MOCA SDK. |
| Installation date | App that contains MOCA SDK installation date. |
| Carrier | SIM Card carrier on device. |
| Carrier country | Country of SIM Card carrier. ISO 639-1 |
| Shopping cart* | Array of shopping cart items. |
| Last cart operation time* | Timestamp of last operation in shopping cart. |
| Nº of cart items* | Total number of cart items. |
| Total cart value* | Total value of shopping cart. |
| Total cart value (EUR)* | Total value of shopping cart (in Euros). |
| Total cart value (USD)* | Total value of shopping cart (in USD). |
| Connectivity | Types of connectivity: WIFI, 3G, 4G, Bluetooth... |
| Country | Country reported by OS to SDK. ISO 639-1 |
| Device Model | Device model reported by OS to SDK. |
| Device Type | Device type reported by OS to SDK. |
| Favourite list* | Array of product IDs in favs list. |
| Last favourites operation time* | Last operation in favs list. |
| Nº of favourite items* | Total number of favs in list. |
| Language | Language reported by OS to SDK. |
| MOCA version | SDK version |
| OS | OS reported to SDK. |
| OS Version | OS version reported to SDK. |
| Purchase history* | List of product IDs purchased. |
| Last purchase time* | Timestamp of last purchase time. |
| Nº of purchased items* | Total number of purchased items. |
| Purchased total (LTV)* | Total of purchases per user, aka lifetime value. |
| Purchase total (LTV EUR)* | Total of purchases per user, aka lifetime value. In Euros. |
| Purchase total (LTV USD)* | Total of purchases per user, aka lifetime value. In USD. |
| Last notification time* | Timestamp of last notification. |
| Number of pushes opened | Total number of remote push notifications opened. |
| Push status | Status of remote push notification: enabled, disabled, unknown. |
| Number of sessions | Total number of sessions of that user in app. |
| Last session time | Timestamp of last reported session. |
| Last session duration | Duration of last session (in seconds). |
| Tags | Name of tags applied to the user. |
| Last tag operation time | Timestamp of last tag operation. |
| Tag list size | Total amount of tags. |
| User ID | User ID defined by app that integrates the MOCA SDK. |
| Viewed items history* | Array of product IDs pertaining to the viewed products tracked by the standard events API. |
| Last view time* | Timestamp of last item ID viewed. |
| Nº of viewed items* | Total amount of views per item ID. |
| Wishlist* | Wishlist content. An array of Item IDs. |
| Last wishlist operation time* | Timestamp of last operation in Wishlist. |
| Nº of wishlist items* | Total number of wishlist items. |
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