Proximity Triggers: What are they?

MOCA Console has three main triggers for proximity campaigns: On Enter, On Exit and On Dwell.

Triggers define what action will provoke the Experience is launched. Description of triggers:

• On Enter - Trigger happens when the user enters the defined range.
• On Exit - Trigger happens when the user exits the defined range.
• On Dwell - Trigger happens when the user is in area for the specified minutes.

Enter and exit triggers are very useful for quick impact experiences, designed to engage using direct proximity only. Dwell triggers use both proximity and time, and are useful also if you have a high concentration of beacons/geofences and don't want to impact passing users.

Tip: If you'd like shorter Dwell times you can use decimals. For example 0.5 means 30 seconds.