Tags in the MOCA Console refers to properties you can add to users, and are designed to act like counters. Once this attribute is given to the user, you can use it for segmentation purposes.
Tags are created in the MOCA Console or via API. Console example below:
Things that can be done with tags:
- You can color code each tag for an easier visual search.
- You can exclude certain tags from analytics.
- You can create hierarchical tags using the colon symbol.
- Tags can be set and reset using experiences. Example: experience 1 sets tag to 1 when a user enters the range. Experience 2 sets tag 1 to zero when the user leaves the location.
Tags are a powerful tool, easily configured and recommended to maximize the efficiency of proximity campaigns.