Places represent locations in the real world (i.e a store, a museum...). Places can be subdivided into multiple zones. You can also define its location on a map using geofences.
Once you have defined the name and description, you can set up the Geolocation, the zones and check the flows.
The first thing to define a place correctly is to create a Geofence. This geofence serves as a detection area and you can use these predefined fences to trigger experiences.
Zones represent in-door areas inside a place (i.e store entrance, shop, restaurant, bar, rest area and so on). You may assign one or more beacons to define a zone. Zone enable you to deliver brand-focused proximity experiences and also provide fine-grained analytics.