What are "Places"?
Places is our way of defining a container that can have (or not) a geofence configured, many attributes and which you can add Beacon Zones. We made them so they can represent locations in the real world (i.e a store, a museum...), but also they can contain zones within the location (i.e. Frozen Foods Aisle).
Places can have a unique name and a description for ease of usage:
Once you have defined the name and description, you can set up other attributes like Geofences and Zones.
Geofences are used to trigger our Proximity Campaigns. These can have a minimum radius of 100 meters and are mainly used to send contextual messages or tag specific users that enter, dwell or exit the area.
To create a geofence please click on the center of the circular area you'd like to mark and then drag to the desired radius. Save the geofence when you've finised so it updates in our systems.
Zones represent areas inside a place (i.e store entrance, shop, restaurant, bar, rest area and so on). You may assign one or more BLE Beacons to define a Zone. Zones enable you to deliver brand-focused proximity experiences and also provide fine-grained analytics.
A Place reaches it's full potential when it's placed over an area of maximum impact, and the campaign it triggers offers clear value to the user. To know which areas concentrate the most users go over to Analytics > Locations and discover!