MOCA's campaigns are scheduled engagement mechanisms that allow for rich content to be delivered to targeted segments of your audience.
When you create a campaign you can select between Proximity or Push. You can also set a scheduler and choose the segment of your audience you want to impact.
Once you have configured the campaign, you are prompted to create Experiences. These experiences are the content and the type of presentation you'd like for that campaign. You can learn more about Experiences here.
Push campaigns allow you to send a message directly to the segmented devices, either immediately or in a scheduled push. This does not make use of the proximity engine, so it's heavily reliant on both the Push certificates and the segments targeted.
Proximity campaigns are geo-location dependent contextual contents. The experiences you can create are of a wider range than the push, and the content that can be delivered ranges from simple text to rich HTML5 pages.
Proximity campaigns are, by default, disabled. In order to enable them please go to the main campaigns screen and move the slider to Enabled.