MOCA's campaigns are scheduled engagement mechanisms that allow for rich content to be delivered to targeted segments of your audience.
When you create a campaign you can select between Automation or Push.
Push campaigns allow you to send a message directly to the segmented devices, either immediately or scheduled. This campaign type requires online connectivity from the users and all segmentation is done in our Backend:
Automation campaigns are Proximity (geofences/beacons) or Event triggered contextual content. This content is called an Experience. You can create a wider range of presentations than remote push, and the content that can be delivered goes from simple text to rich in-app HTML5 interstitials.
Automation campaigns are, by default, in draft state once created: this prevents unwanted campaign launches. In order to enable them please go to the main campaigns screen and move the slider to Enabled.